Brief Overall Description of the Dataset:
InfoUSA is a leading provider of consumer and business data as well as end-to-end marketing services, to include targeted mailing lists (e.g.Households with Children, New Homeowners, New Movers. Investors). Can reduce list based on age, income, home value, ethnicity, and housing/finance (home value, housing type, mortgage). 103,587 leads listed for Arlington and James City Counties (for current year). Raw data to form these lists come from raw data from real estate and tax assessments, voter registration files, utility connects, bill processors, behavioral data, and other sources before we integrate dozens of proprietary enrichment sources.
Contacted by representative after creating an account. Virginia Tech is going to have access to some their data through the library, but not for another 6 months.
Link: https://www.infousa.com/us-consumer-database/?bas_offer=01ORG
Date Inventory Completed: 6/15/2015
Screening
- Is the data collected opinion-based?
- Is the data collection recurring (must be collected at least annually)?
- Is there data available for 2013?
- Is the data collected at the property or housing unit level?
Purpose
What is the purpose of the organization collecting the data?
“Leading provider of consumer and business data as well as end-to-end marketing services.”
Why is it collected and how does the organization use it?
Targeted consumer mailing lists gives access to the largest, most accurate and up-to-date information available to Customize messaging to the right audience can help ROI.
Who else uses the data?
Researchers, businesses
Who do they sell the data to?
Researchers, businesses
Method
What is the data collection method?
“We use 29 billion records from over 100 different sources to aggregate our consumer database every year.”
What is the type of data collected?
Administrative
If designed, who created the questions?
What is the raw source of the collected data (prior to any aggregation)?
Gather raw data from real estate and tax assessments, voter registration files, utility connects, bill processors, behavioral data, and other sources before we integrate dozens of proprietary enrichment source
Description
What is the general topic of the data (1-2 words)?
Mailing Lists
What are the earliest and latest dates for which data is available?
2003 - present
Is data collected and available periodically?
Yes
How soon after a reference period ends can a data source be prepared and provided?
Unknown
Selectivity
What is the universe (e.g., population) that the data represents?
Those with a mailing address
Accessibility
How is the data accessed?
Uknown
Is it open data?
No
Any legal, regulatory, or administrative restrictions on accessing the data source?
None stated
- Cost? - One time or annual or project based payment?
Academic pricing available
Does this dataset appear to meet our needs for the Census study? No
Explanation:
There is a likelihood that this just is a re-hatching of data we already have. Could be helpful in regards to double checking viable addresses.