Brief Overall Description of the Dataset:
New Homeowners list: With our new homeowners list, you can target your direct-mail marketing efforts to millions of Americans each year who are new to their neighborhood, who have special needs and who are ready to establish loyal relationships. New homeowners are great leads for home security companies, professional decorators and organizers, lawn-care companies and more. Homeowners are excellent prospects for household furnishings and appliances, home improvement offers, phone service, garden and workshop tools, and security alarms.
Mortgage List: Experian's mortgage leads generation delivers a targeted list that provides you with the most commonly requested home/mortgage data selections that we have. There's no need to sort through hundreds of field selections. We've put all the data you need at your fingertips. Maximizing the return on investment of your mortgage leads is essential at all times but never more so than in a challenging economic environment. By providing greater insight into customers and prospects, we help marketers improve conversion on their mortgage leads and grow their business faster. Experian® improves customer data quality, delivers critical consumer insight, and provides scoring capabilities in real time to personalize consumer interaction and drive increased return on investment. Use the Mortgage Database to select elements such as mortgage amount, purchase price, new/resale, loan type and purchase deed date.
Mortgage Database Product Link – This will allow you to sort on different filters to build your target audience. Such as: Mortgage date, Mortgage Amt, Loan to value ratio etc…. http://www.experian.com/small-business/mortgage-leads.jsp
Link:
This is a link to the products we would be the most interested in: http://www.experian.com/consumer-information/consumer-information.html
This is a link to the site itself: http://www.experian.com/business-services/business-services.html
Date Inventory Completed: 6/4/2015
Screening
- Is the data collected opinion-based?
- Is the data collection recurring (must be collected at least annually)?
- Is there data available for 2013?
- Is the data collected at the property or housing unit level?
- Can we access the data by August 15th?
Purpose
What is the purpose of the organization collecting the data?
Experian: “As the industry leader, Experian® helps organizations and consumers make better decisions. We help clients connect with great customers, both business and consumer, by connecting them more closely with customers to grow their relationships. Our insights let businesses target new markets, improve response rates and increase revenue. We help at each stage of the business cycle, which we call the Customer Journey.”
Why is it collected and how does the organization use it?
Experian collects credit scores in order to give lenders information about customers. Therefore, Experian uses the scores to create services that it can then sell to lenders.
Who else uses the data?
Businesses, lenders, marketers
Who do they sell the data to?
Marketers
Method
What is the data collection method?
Combination of obtaining data from administrative records and public records
What is the type of data collected?
Administrative Data
If designed, who created the questions?
What is the raw source of the collected data (prior to any aggregation)?
Public records including warranty and security deeds that are filed at county courthouses,
Credit reports
Description
What is the general topic of the data (1-2 words)?
Credit Scores, mortgages
What are the earliest and latest dates for which data is available?
Unknown
Timeliness
Is data collected and available periodically?
Since Experian sells these services to businesses, the data has to be “available periodically.”
How soon after a reference period ends can a data source be prepared and provided?
Mortgage Database is updated monthly to provide the most recent, accurate and comprehensive mortgage data on the market.
New Homeowners Data is compiled Weekly & Monthly giving the most recent and accurate homeowner information available.
Selectivity
What is the universe (e.g., population) that the data represents?
“220 million credit-active users nationwide”
There are three states that restrict the compilation of property data for the use of marketing. These states include Kansas, South Dakota, and Montana.
Accessibility
How is the data accessed?
Unknown
Is it open data?
No, we will have to give them more information about what we are doing before we will be able to get the data (email sent)
Any legal, regulatory, or administrative restrictions on accessing the data source?
I believe there will be if we can get the data.
Cost? - One time or annual or project based payment?
For the areas of interest, $1,600 (but small N)
Does this dataset appear to meet our needs for the Census study? No
Explanation: When looking at the mortgage database link, there is a small-N in regards to the counties and time periods we are interested in (<7,500).